On April 18, the 6th China International Consumer Products Expo (CICPE), also known as the Hainan Expo, concluded in Haikou, capital of China’s southernmost province of Hainan.
This year’s Expo was larger in scale, broader in function, and set a number of new records. The event’s international influence and global recognition continue to rise.
Attendee enthusiasm was high throughout the 6th Hainan Expo, which closed on April 18, with the total number of visitors exceeding 340,000. The main venue welcomed over 60,000 visitors on the final day alone, with the total number of visits surpassing 300,000. The Expo sub-venues were also quite popular, with both the the Sanya International Yacht Zone and the Boao Lecheng International Medical Tourism Zone recording over 20,000 visits each.
This year’s event featured a total exhibition area of 143,000 square meters, an increase of 13,000 square meters of the previous Expo. A total of 3,413 premium consumer brands from 67 countries and regions participated, with international exhibits accounting for 65% of the total — a 20% increase from last time.
On April 17, the fifth day of the Expo, there was a large shopping surge at the Hainan International Convention and Exhibition Center, with high foot traffic and brisk sales.
During the event, 67 key activities were held and 11 consumer industry reports were released. A total of 386 new products were launched — 354 in the main Haikou venue, 24 in the Sanya International Yacht Zone, and 8 “CICPE Baby” products in the Boao Lecheng International Medical Tourism Zone. Five themed panels and 44 new product launch and debut events were held, resulting in the release of 277 new products.
This one event both brought the world together and also benefited the whole world. In just six days time, China’s Hainan Province once again sang the song of openness and cooperation.
On April 17, shoppers purchased items at the duty-free and high-end premium products zone of the 6th CICPE.
Wang Hai, Hainan gNPearl Technology Company General Manager, said that on-site sales at this year’s Expo were excellent. Sales of gN pearl jewelry and pearl skincare products exceeded 1 million yuan, while synchronized live-streaming sales across online platforms reached approximately 10 million yuan. The products also gained massive exposure, with new product launches and the release of a pearl quality standards white paper receiving widespread promotion and coverage. The Expo helped broaden cooperation resources and sales channels, and developed long-term confidence in collaboration with upstream and downstream partners, suppliers, and agents.
Repetition brings results. Wen Jian, Aosheng International Trading Co Shenzhen Region Deputy General Manager, noted that the company, which has participated in the Expo for six consecutive years, saw both sales and orders double at this year’s event. Customers were full of high praise for the company’s newly launched health massage chair, resulting in many orders. “One international buyer decided to place an order after trying it for just 10 minutes.” The company also connected with multiple procurement delegations and plans to carry out further cooperation.
Dual roles brought double gains. At this year’s Expo, many companies participated both as exhibitors and as buyers. Nie Jing, Hainan Province Tourism Investment Group Deputy General Manager, said that the group has consistently participated in the dual capacity of both exhibitor and purchaser. This year, the company formed a professional procurement team of nearly 30 people and actively engaged in supply-demand matchmaking activities covering tourism and culture, low-altitude economy, health and wellness, fashion and luxury goods, and specialty foods. Preliminary connections were made with more than 100 brands. In Hall 5, under the theme Sailing Hainan - Four Seasons of Sea Travel Companionship, Hainan Tourism Investment created a zone for duty-free new product launches and distinctive cultural-tourism experiences.